CREATIVE DESIGN PROCESSES AUGMENTED BY THE USE OF AI

Ila Colombo will explore the exciting possibilities of the use of AI for design applications. As a creative director and design strategist working at Ross Lovegrove’s studio, Colombo has seen firsthand the transformative potential of AI to enhance and augment human creativity since the release of platforms like Midjourney in the summer of 2022. By showcasing examples of text-to-image software imagery, Ila Colombo will demonstrate how designers can leverage AI to create new forms of art, generate innovative designs, and even transform the brainstorming phases of product development. Ila will demonstrate how AI can be used to inspire and collaborate with designers, while also highlighting the importance of ethical responsibility and the need to prioritise human creativity.