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Design Shanghai 2023 Forum Schedule

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OBJECTS & SPACES THAT HIGHLIGHT THE FUN IN FUNCTIONALITY

11/06/2023
It is said that 90% of our behavior is moved by unconscious cues, including the emotional, and because of that, any design itself should probably satisfy those irrational needs that we often forget when we try to solve functional problems. It is possible that our rational thinking has already altered the meaning of "function" itself, making our world less functional than nature itself? Are we underestimating the importance of joy or happiness in functional design? Bullet points: Joy is functional / Innovation sparks curiosity / Regeneration starts within.
Speakers
Diego Fuertes, Creative director & Founder, Fuertes Design