Chris Lefteri Show & Tell CMF Training Workshop

Consumers are developing a much higher expectation of design, materials and story-telling in all areas of products, cars, interiors and furniture. As a result materials have become the main characters in these product stories. This inspiring, hands-on training workshop will introduce you to new and unique ways CMF & materials led-design can deliver a greater level of innovation and enhance your products and design process. 

Using unique methods, which have been applied to global brands such as Google, LG and Amazon, combined with hands-on interaction with materials, the workshop will be presented by world leading materials designer and author Chris Lefteri. 

(CMF for Intermediate/Advanced Level, only 30 seats available, registration required)

Topics:  

1. How to use materials led-approach for design innovation 

2. Building CMF strategies & how brands are using CMF to drive innovation 

3. Materials story telling & how to build experience based CMF

4. Best online resources for research