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Design Shanghai 2025 CMF Conference Schedule - Ticket Required

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Touching in a New Dimension: The Value Experience from Material Technology to Emotional Resonance

05/06/2025

Exploring the emerging features of tactile design requirements for automotive interior materials, analyzing how to enhance users' tactile experience from the perspective of material technology innovation, and anticipating the future development trends of tactile design for automotive interior surface materials.

1. Tactile design is a core component of perceived quality design in automotive interiors

2. The tactile, sensory, and emotional value brought by interior materials has become a focus of consumer attention

3. Technological innovation provides a technological foundation for the tactile design innovation and emotional value experience of materials.

Speakers
Shuangquan WU, Chief Senior Engineer, Board Member/Chief Engineer and Design Director, Kuangda Technology Group Co., Ltd.