Design Shanghai 2024 Launches Key Visual Design - A New Design Dimension

As Design Shanghai embarks on its second decade, we are delighted to unveil a visionary perspective on the future of design. This leading event continues to be an essential convergence point for global leading brands, solidifying its position as Asia's foremost design showcase.

2024 marks a significant milestone for Design Shanghai, as we expand our range of product categories, a development reflected in our new visual identity. We embrace a full spectrum of colors in our creative approach this year, symbolizing the diversity and vibrancy of the design sectors we represent. This expansion is also mirrored in our exhibition space, growing from three halls to four, accommodating the ever-increasing breadth of the design world.

Our new creative features elegantly oversized lettering in a responsive, reflective material, representing the progressive spirit of Design Shanghai. Central to our visual theme is the dragon, an iconic symbol of Eastern heritage, reimagined this year with an iridescent texture that resonates with dynamic energy and innovation.