Inspired by the concept of a "box" and revolving around "lifestyle," IDEA BOX aims to create a complete ecosystem for object design. It connects domestic and international quality channels to help brands grow commercially.
IDEA BOX 2024 comprises six distinct and innovative exhibition areas: "GIFTED BOX, Brand Showcase Area, NEW IDEA, IDEA STAGE, IDEA BOX, LIMITED BOX". Each area has its specific theme and content, seamlessly blending design and art in a fresh visual format to offer audiences a comprehensive experience of the unique allure of exceptional design.