In the past ten years, the design industry in China has entered a special period of development. The big challenge of the design industry in China comes from a sense of separation: people are still receiving information, the industry is facing transformation, local market are booming but still far from settling into normality. There are lots of topics which have not been discussed yet deserve to be. into aims to understand and record all "common sense" and "phenomena" that are happening. Based on in-depth insights, editorial-driven creative content and easy-to-read storytelling, we wish to connect individual and develop mutual understanding.