Hope Liu, the General Manager of OPPO Industrial Design Center, also serves as the head of dual brands (OPPO, OnePlus). As a senior design director, he is responsible for planning the design and formulating design strategies and languages for all products of OPPO and OnePlus. He has received honors such as the Shenzhen Top 10 Outstanding Youngsters in the Design Industry and China Top 100 Outstanding Youngsters in the Design Industry. From 2021 to 2022, he led the team in redefining and establishing the design strategies for OPPO and OnePlus, encompassing product design, user experience design, packaging design, materials and craftsmanship, CMF design, and design strategies. He has extensive experience aimed at driving brand development and enhancing user experience.