Mr. Jason Sun joined IKEA China in 2010, bringing with him a wealth of experience in Funiture & Home Furnishing retail. As the Core Area Senior Manager for IKEA China, Mr Sun has a keen insight into the trends in the home retail industry. He has been forward-thinking in formulating long-term strategic plans for the company's business development and has led his team to capitalise on market opportunities to maintain and enhance IKEA China distinctive competitive advantage. With 14 years of extensive professional experience, he has a deep understanding and perspective of operational practices, market competition and consumer demand within the industry, enabling him to make quick and right decisions. Mr. Sun excels at breaking out of traditional thinking patterns and proposing innovative ideas and initiatives that provide the company with a sustained innovation momentum.