Siu Tang: The Creative Brand Alchemist

Siu Tang is a creative visionary transforming brands with his unique blend of artistic intuition and strategic insight. The Founder and Chief Creative Officer of award-winning creative agency The Orangeblowfish, Siu is a bold, dynamic design force. His fearless approach dives into the core of brand DNA to decode and translate culture, identity, and values into interactive, immersive creativity that goes beyond campaigns.

Siu crafts cohesive brand ecosystems, weaving compelling narratives into impactful, inspired visions that engage with power and purpose. His projects transform environments into experiences and the everyday into the extraordinary; bringing brands to life in unexpected ways.

A former corporate head-hunter, Siu followed his passion for art, design, and creative branding founded The Orangeblowfish in 2012. Through his personalised, brand-savvy style and visually stunning creations he has become a sought-after creative, working with renowned global brands. Clients include Cartier; lululemon; Costa Coffee; Hilton; Marriott; Anta Sports; Arc'teryx; L'Oreal; and more.

Under Siu's creative leadership, The Orangeblowfish was awarded Campaign Asia's Greater China Boutique Agency in 2022 and 2024, and his client projects have been deemed Transform Asia Gold-worthy. A Peak Performance Influencer and PRovoke APAC Innovator, Siu thrives on developing original ideas for clients to expand their brand potential. From wowing with his street-art skills to his incredible brand concepts he embraces creativity unleashed. He is a true creative brand alchemist.

Siu is based in Shanghai, where he lives with his wife, The Orangeblowfish CEO & Cofounder Natalie Lowe, and their two children who add their Generation Alpha insights into the mix.