Sophia Ye, WGSN CHINA consultant, has several years of experience in industrial design trend analysis and design work for top home appliance brands in China. Her industrial design works have won Red Dot concept design and international IF design awards, and she holds several invention and design patents. She specializes in CMF trend research and design implementation, and combines consumer insights from different market segments with practical business strategies. At WGSN China, she is responsible for combining cutting-edge international trends with the implementation needs of local Chinese brands and advising brand clients on future trends and design practices.