In 2011, Li Xiang founded X+Living Architectural Design in Shanghai, and has ever since been building her own design team working at the cutting edge of art, fashion and business. She has gained cross-field achievements by exploring interior design as an architect, creating many design works with commercial and aesthetic values in the culture, retail, hotel and other industries. She has been called as "Color Virtuoso" by the media and awarded "International Color" by Restaurant&Bar design awards. In 2020, she was selected as the only Chinese designer in FAST COMPANY: ‘Global: Most Creative People in Business’ that year.