Xiaoxi is a founding partner and Creative Director of 2-LA Design. An award winning and highly recognized designer, Good Design Award Jury，TEDx speaker, Tsinghua X-lab EiR. Xiaoxi’s work has been widely published, respected and exhibited in museums and competitions. His award winning work ranges from consumer electronics, technology to furniture design. He has awarded globally by IDEA Gold and Bronze，Red Dot Design, IF Design and Good Design Award Best 100. 2-LA Design is a Southern California based product design team founded in 2014. Success stories include brand defining experiences for Amazfit with their smart wearable devices and watches as well as JS 3D knitted shoes, iconic Nokia smartphones and Tencent MiniStation to mention few. All of the insightful solutions are grounded in a strong technical knowledge and innovation with a comprehensive understanding of the balance between design and technology. Work with world leading companies has given the team superb acquirements to perform at the highest level of execution and professionalism. We are creating iconic products and brand defining experiences that build valuable and emotional bonds with the users. Our creative force is building on to our different backgrounds which strengthen our aptitude to create products over a wide variety of industries from consumer electronics to furniture and accessories. We are spurred by the cultural game changers and our creativity is constantly evolving reflecting the changes in our surroundings.