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Xue WEI
Color Design Manager, Consumer Products - IC China
In 2006, graduated from Nanjing University of Arts, majoring in art and design / visual communication
In 2007, joined PPG‘s global color design team and was responsible for the color design development of consumer electronics segment in Greater China and participated in PPG’s global color trend forecast workshop every year.
In 2010, established a color aesthetics studio and cooperated with a number of domestic design trend institutions and colleges to develop a variety of color tools and improve the color library.
In 2020, we improved the design and construction of color studio and color library, and build it into a professional design laboratory serving multiple industries and fields. Created a new color studio in China Application Innovation Center.
Conducting color research according to the characteristics of regional cultural industry, and grasp the trend direction of color and texture.
Exploring the application of color aesthetics in the field of industrial design.
Sessions
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05-Jun-2025