Future Design Discovery: The New Visual Identity of Design Shanghai 2025

Our new creative features a shape-shifting smart material, that ripples and flows with a vibrant energy. 

Representative of the new trends, evolving design-thinking and future materials that emerge at Design Shanghai, we see subtle forms beginning to break the surface, rising up and eventually revealing a renewed dragon, suspended in a coating of this pulsing liquid. 

Symbolic of a shared focus on the future of design, the overall direction of the liquid is constant, but the peaks and troughs in the waves highlight the unique energy and individual personalities that come together to present, learn and interact – establishing Design Shanghai as Asia’s leading destination for design.